Shaping the Narrative: The Media's Influence on the Perception of Violence

Date: Oct 26 2020

EMBARGOED UNTIL Oct. 27, 8:30 a.m. MT
Contact: Media Relations 

News outlets play a major role in shaping our perceptions of violence, but that can also perpetuate myths and stereotypes. A session on Tuesday, Oct. 27, features panelists discussing how public health can counter media misinformation on violence.

The session, held 8:30 a.m.- 10 a.m. Mountain Time during APHA’s virtual Annual Meeting and Expo, will show how scientists and advocates can help journalists cover violence as a public health issue and use health interventions and education strategies to improve their storytelling

The session will feature presentations from:

  • Lori Dorfman, DrPH, MPH, of the University of California, Berkeley, School of Public Health, discussing health education strategies to help media see violence as a public health issue.
  • Rashad Robinson, president of Color of Change.
  • Jeannette Betancourt, senior vice president for U.S. social impact at Sesame Workshop.

Add this session to your personalized schedule.

The APHA Annual Meeting and Expo is the largest and most influential yearly gathering of public health professionals. Themed “Creating the Healthiest Nation: Preventing Violence," this year’s virtual meeting will be held Oct. 24-28. Register or learn more about APHA’s 2020 Annual Meeting. Working members of the news media may register by contacting


The American Public Health Association champions the health of all people and all communities. We are the only organization that combines a nearly 150-year perspective, a broad-based member community and the ability to influence federal policy to improve the public’s health. Learn more at