Addressing Gun Violence by Capitalizing on the Power of Narrative as a Tool for Social Change

Webinar //


Dec 11 2018, 2:00 PM - 3:00 PM EST


In the face of a powerful narrative that promotes the idea that “guns don’t kill, people do,” gun violence prevention advocates continually find themselves on the defensive. Continuing a dialogue that began at the recent APHA Annual Meeting and Expo, this session will:

  • Examine the power of narrative as a tool of social change;
  • Review the existing narrative on gun violence;
  • And discuss how a new narrative on gun violence could provide the public health community with more effective messaging to drive changes in behavior, social norms, and systems/policies.

Learning Objectives

  1. Identify the core components of narrative.
  2. Explain how the current narrative on gun violence is hampering efforts to promote changes in awareness, behavior and policy that are consistent with prevention.
  3. Describe the steps needed to develop and advance a more effective narrative about gun violence and its prevention.

Kevin T. Kirkpatrick, BA, MS
Karen Saverino, BA

Linda DeGutis, DrPH, MSN


  • Kevin T. Kirkpatrick has been applying his expertise in communication to promote public health outcomes for more than 20 years. A principal at Metropolitan Group, Kevin provides strategic counsel to a wide range of public agencies, nonprofits, foundations and others. He is the author of two articles in Stanford Social Innovation Review specifically focused on the gun violence narrative and co-presented at the 2018 APHA Annual Meeting on this subject.
  • Karen L. Saverino is an executive vice president at Metropolitan Group, a company that provides strategic and creative services to social purpose organizations. A former reporter and advocate for the power of storytelling, Karen has been helping organizations research and shape messages and engage stakeholders through grassroots efforts and public will-building campaigns for 25 years. She recently co-presented at the 2018 APHA Annual Meeting on the topic of gun violence narrative.


Questions? Contact Mighty Fine.


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