Description
The media landscape continues to rapidly evolve and communicating health messages to the right audiences at the right time and in the right way is more important than ever before. Paid media approaches (ads, sponsorships, boosted content) offer highly effective ways to segment and reach specific audiences, including people who are medically underserved, with important, lifesaving health messages.
Please join the Society for Health Communication and health communication strategists Shelly Spöeth of Abt Associates and Molly Walker of iHeartMedia for a fireside chat on trends and recent successful paid media campaign examples. This live session will include time for attendee Q&A and registration is free.