This continuing education course will provide you with the knowledge and skills you need to design effective risk communication messages that improve communication outcomes, increase trust in your organization, reduce public anxiety, and help key stakeholders make better decisions.
For-profit companies can benefit from risk communication by ensuring that their customers, potential customers, and members of the public have the information they need to properly evaluate the health impact of their products and operations. By keeping the public informed about potential risks, corporations can reduce harm to consumers and protect themselves from reputational damage stemming from human or environmental harm.
Public and non-governmental organizations can use risk communication to protect public health by educating their constituents about health, environmental, and societal risks. Effective communication also increases transparency and credibility, generating trust in the organization. As the public becomes more educated, they will be able to make more informed decisions about their health and well-being.
Regardless of organizational setting, risk communication is an effective tool your organization needs to inform stakeholders, help them make decisions, and protect their health.
Questions? Contact Rachael Landon, 617-432-2042.